VAR or also known as Value Added Reseller is a kind of company that concentrates more on how to improve the overall worth and value of a third party product by means of adding customized service or product and then, resell it to consumers, hence the name. The value added resellers play a major role especially in Information Technology or IT industry. They are providing installation services, top-notch consulting services, troubleshooting, offering additional hardware or any other services or products on top of the core products.
Value added resellers do exist because their representation is integral to the distribution medium of different manufacturers particularly for those in information technology industry. What value added resellers do is take the entire system or at times, just the core of the software or hardware product and from there, customize it as well as the packaging for the benefit of the consumers.
Contrary to popular belief, the reseller isn’t the parent manufacturer of the equipment they are selling but it’s expected that they have thorough and in-depth knowledge of the product being sold. This is essential in order for them to customize, test, install and also, maintain it correctly whenever customers asked them to. By realizing the benefit that value added resellers bring, any IT companies will normally offer discounts on products to them as a way to boost sales via this medium. There are resellers that deal exclusively with one company but most carry one or more brands in an effort to provide more options to the customers.
IT value added resellers are benefiting everyone in the information technology sector. Furthermore, the parent manufacturer can reach to market they never thought were possible by improving an existing product. With this in mind, consumers as well as clients will be able to make the most of the available technology.
On the other hand, not all IT VAR are the same and with this said, it is essential that you make thorough analysis of your prospects to ensure that you’ll make the right choice. By doing so, you can have assurance that they will be able to meet whatever they are claiming you and deliver everything you expect from them. You can have an idea on what to expect from these IT value added resellers by taking a portion of your time reading reviews online. You can be certain as well to find reviews that are transparent and unbiased, knowing that many websites these days are dedicated to reviewing companies such as value added resellers. This lets you ensure that you’re working only with the best company in the industry.